RCL Foods: Wholesale Category Manager

location: Westville KwaZulu-Natal South Africa

Job Description

At RCL FOODS we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition; more food to more people, more often! Our Talent Team are currently looking for a dynamic Wholesale Category Manager within our Customer Marketing team to be based in Westville. The role will report into the Customer Marketing Executive. RCL Foods entrusts the Wholesale Category Manager to: Facilitate collaboration between the customer, distributor and internal stakeholders to determine the point of optimisation in pricing, promotion, shelving, and assortment to maximise profitability and shopper/trader satisfaction by collecting and interpreting the latest industry trends, leveraging available data and utilising best-in-class technology from leading solution providers.

Minimum Requirements

A degree or diploma in marketing or business management (3 years). Valid Code EB drivers’ licence. 3 years relevant experience in a similar environment.

Duties & Responsibilities

Category Management: Analyse shelf health (on-shelf availability, right forward share, best shelf/Pallet position) for both consumer and trader. Analyse pricing data (from relevant pricing tools) for consumer and trader. Monitor product availability, visibility and affordability and consolidate feedback into actionable plans for the customer team to implement. Use and leverage specific category insights. Execute brand standards (brand DNA) and support development and execution wholesale-specific brand standards. Measure and review category performance; wholesale margins and customer profitability. Clean and analyse scan data provided by customers/ Create specific shelf planograms for customers/categories, ensuring fair share of shelf. Conduct periodic updates of planograms with new launches. Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency. Communicate with all account management and sales operations on any implementation initiatives to ensure smooth operation execution. Manage the annual RCL Stokvel/trader initiative and execute it brilliantly. Information Analysis, Management and Reporting: Provide detailed and precise reports to illustrate trends, predictions and relevant strategies. Analyse and interpret key data (Asked data). Provide regular reports on category results. Assist in the production of reports, data, presentations and any other items deemed necessary to support the sales function. New Product Launching: Develop and deliver new product launch plans in the trade, with required analysis and feedback for both the consumer and trader. Support new product introductions for listing into mix. Co-ordinate all wet demos. Customer Relationship Management: Ensure that critical customer information is available to the customer team and internal stakeholders. Identify customer information requirements. Follow up and ensure that sales team initiatives (customer plans) are effectively implemented with the identified customers. Prepare, analyse and present category reviews to customers and interact with customers on assortment analysis, category performance and ranging. Category Planning: Support the annual joint business planning process through data analysis and opportunity identification. Run customer-specific category management projects. Integrate research insights into the category process for actionable on-ground deliverables. Develop proposals and recommendations for customers in executing category management projects. Drive category management projects. Liaise with the operations team to ensure smooth implementation. Performance Evaluation: Measure and review category performance and customer profitability. Compile and consolidate business dashboards, scorecards and measurement. Conduct category performance analysis (incl. causes of deviation). Identify opportunities Financial Management: Manage the trade show budgets within agreed limits and ensure that all initiatives are shown to be commercially sound. Meet budgetary targets.

How To Apply


closing date: 29 July 2021